1 - Find inspiration with keywords
When you are sitting in front of a screen and looking in vain for an idea, you can, according to a structured principle, stimulate your creativity: with, for example, Google Search Console which conducts an analysis based on the keywords that your customers use to get to your site. Also, if your customers regularly ask questions about your product types but none of your articles answer them, fill in the gap. Thanks to the keyword planning tool on Google Adwords or even on Google Trends, examine which questions come up most often in your industry.
2 - talk to your customers
Who other than your customers knows best the issues that affect them and the information they need? As part of your content marketing , you can talk to your customers personally or over the phone. Help yourself to this from your account manager. Small notes, like for example on Evernote, are more than necessary. You can also speak directly with your customers and publish the report on your blog or as a testimonial on your website.
3 - Structure your ideas
Here's another principle to stimulate your creativity in the event of a breakdown: create an online list with all of your team members so that everyone can write notes. When you come across some interesting articles, you can easily share, collect and organize them through Storify or Evernote. For anyone craving interesting daily reading: Google Alerts is your friend.
4 - Save time with tools
The content creation process ranges from brainstorming and publishing, documenting, writing, creating illustrations, and proofreading. This process is easier to manage when it is supported by software. Try for example Evernote or Trello. It is very possible in content marketing to quickly lose control over the organization of its topics and over the planning.
5 - Find your article titles with your team
Generating leads in marketing involves a multi-stage conversion process. Thanks to your content and your marketing strategy, leads gradually turn into customers, then into loyal customers. The title of your article plays an essential role from the start: it determines how many people will click on your article and read the first few lines. Your content strategy only works when you have a headline that piques the reader's curiosity. To inspire each other, you can create with your team members a list of article titles that generally arouse the interest of readers (for example: "10 tips for ..." or "For and against ..." ).
6 - Use a thesaurus
In content marketing, don't go overboard with keywords. Concise but varied synonyms and sentence structures are more important than an overused slogan. If you notice while writing or proofreading that you repeat the same word several times, use an online thesaurus. You will then find other formulations.
7 - use synergies
"Author means authority". This is a saying from a time when books were still exclusively paper. This statement is still valid today: there are many people who write interesting articles on a topic, there are fewer who devote themselves intensely over a long period to one and the same question. Those who fall into the latter category should consider publishing an e-book. As part of your content marketing, this offers several advantages:
- You can reuse articles that you have already written and thus limit production costs, while being careful not to lose the common thread of your book.
- By writing on the same topic regularly, you have already created an audience for your blog, which may well turn out to be potential customers for your book.
- You can also attract the attention of specialists. From such a post, you can generate new marketing opportunities, such as being invited to a debate or to speak at an event. This is how a reputation is built and a subsidiary income is also generated.
8 - speak instead of writing
Technology today makes it possible to turn good speakers into good writers. And that without having to spend hours on a keyboard. If you speak better than you type, you can use speech recognition software. Evernote for example has a function that allows you to change the words you say to text.
9 - interview specialists
There's an easy way to create great content with the help of outside support: let others do it for you. The interview format that we already know from newspapers, radio and TV also has its advantages on the internet:
- You can offer relevant and cutting-edge content without you even having to do the research
- The specialists you invite will surely share the article on their own social networks
- Select your contact from among your customers and you will increase their support for your product
Tip: for even more efficiency, record your interview with Skype recorder, then transcribe the conversation in writing with speechpad.com.
10 - Generate attention with visual content
Multimedia also means diversity: complete your article with not only photos, but also with charts, diagrams, tables, podcasts, videos and quotes in quotes. With such visual content, you increase the chances of capturing the reader's attention: on the one hand, users more easily share funny photos and relevant graphics on social networks, on the other hand, images serve as visual appeal. reader's attention. In addition, it is often more efficient to create an image or a graphic than to write a long text. Also remember to briefly explain what the figure represents so as not to force the reader to lean into it.
We've put together these 10 tips especially for those who don't want to choose between quality and efficiency when establishing their content marketing.
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