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Thursday, July 16, 2020

July 16, 2020

5 Ways To Make Money Online


Who does not dream of making money quickly, easily, and above all efficiently? Today, the Internet is full of several techniques allowing Internet users to earn money without leaving their homes. Of course, there are sports bets, which are an excellent financial windfall (and we will talk about that later). But there are other ways. Contrary to popular belief, making a profit on the internet is not that difficult. One condition: find the technique that works.

1 Selling your stuff online


There is a good chance that you have in your cupboards and cupboards, objects, clothes, and accessories that are piled up and that you no longer use. Reselling on the internet will allow you to make room in your storage space while helping you make money. It is also an eco-responsible attitude favoring the second hand and making it possible to fight against overconsumption.

The Internet has greatly helped popularize electronic commerce. In addition to your e-commerce site, you will also find specialized sites to sell your own business. Whether it's new or second-hand products, there is something for everyone. But then, which site to choose to make the maximum profit? The giants eBay and Leboncoin remain a safe bet. Fortunately, these are not the only resale sites on the internet. One thinks in particular of Vinted or the Amazon site buys. And for those who do not want to go through applications or websites, social networks are also very effective platforms for online resale.

2 Read paid emails


As you will have understood from its title, this alternative consists in reading emails, no more no less. Most of the time, these emails will lead to a website or a subscription to an offer, but that is precisely the goal.
However, do not be fooled, the money earned through this technique is not "huge". On the other hand, it will allow you to make ten euros per month and per site, on average (on some sites, you can make hundreds of euros per month).
There are, however, some tips to follow: the first is to create a new email address before launching to avoid being flooded with spam, the second and never forget to validate emails from registration to validate his gain.
The sites offering this alternative are numerous and vary from country to country. Google will be your friend by just typing "Paid Emails".

3 Bet on matches


Sports betting is a legal and practical way to make quick money online. If you are a fan of the sports sector, this alternative is a great idea to make you money. You still have to be careful, because not all sites allow convincing results. Make sure that the silver site of your choice has the logo "Approved ARJEL" and a license number at the bottom of the page. There are hundreds of sports betting sites on the internet: PMU, Netbet, Unibet, France-Pari, Betclic, Zebet, etc. 

For security reasons, it will be necessary to send, in addition to the email address and the address, an identity document, and a bank identity statement. Take the time to check the terms of use. The money won depends on the money wagered and the number of bettors. As SportyTrader rightly mentions, you can, for example, win hundreds of euros in a single day, provided you know something about the sport in question. You will need to bet on so-called 
"high" odds, and hope that your feelings are the right one. You bet for example the 100 € bonus offered at registration on a odds of 2.00? You then win a hundred euros net, without leaving your home. 
Suffice to say that the game can be worth the candle.

4 Respond to paid surveys


This technique involves answering online surveys and satisfaction surveys. You are paid several euros depending on the brand. As with reading emails, responding to paid surveys does not allow you to get rich, but is an important additional income.
You can expect ten euros per site, per month or more. There are several paid survey sites: iSay, O'Pignon Marketing, Toluna, Green Panthera, etc. A little advice for profitable benefits: register on several sites and answer surveys every day. It won't take you long.

5 Make affiliate sales



The concept is simple: recommend a product to friends or acquaintances and then receive a commission on each sale. Generally, the commission is between 3% to 75%, depending on the complexity of the product. But what is the main interest of the entities offering affiliation? Promote their product and encourage people to buy it while improving their visibility.
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July 16, 2020

How to create an e-commerce strategy for your business?



Analyze your sector of activity and the capabilities of your business to establish a strategy for your online activities
The immediate impact of COVID-19 was rapid and trying: companies had to adapt to new ways of doing business.
Most factories and stores have been closed, and office workers are trying to work from home. Essential service companies are putting in place new operating procedures to make the workplace safer, and consumers have put e-commerce websites to the test by exploding online orders.
Many believe that these new behaviors will persist after the COVID-19pandemic , which will lead to the creation of a new normal. Online shopping and the provision of distance services, in particular, are behaviors that could persist after the current crisis is over.
Companies planning now and adapting to this new reality in the business world will stand out at the time of recovery.
However, it is not enough to establish an online presence. Our experience has shown that companies that take the time to plan their business online are much more likely to be successful.
This blog aims to provide you with a framework for analyzing your current context and your organizational capacities that will allow you to develop your strategy for your online activities.


Observe your competitors to better understand them

The first step in developing an online business strategy is to understand how online sales currently work in your industry.
A good starting point is to observe and understand the actions of market leaders and your direct competitors in order to understand best practices and the positioning of competitors.
For example, if you are a sports shoe retailer, you will visit altitude-sports.com, decathlon.ca, footlocker.ca and others. You will wonder:
  • How do these companies stand out?
  • Who are their target customers?
  • What are their online promotions?
  • What are the main features of their website?
  • What can you learn from these companies?
  • How can you stand out?

Analyze your customers

The next step is to understand your customers:
  • How old are they? What are their interests and preferences?
  • Why do they buy online?
  • What attributes are they looking for in a website?
You already have customer data that you have collected from activities on your website and offline; this is a good starting point.
For example, a spa or retailer of exclusive beauty products may find that women aged 25 to 34 tend to buy online and those aged 45 to 54 prefer to buy in stores.
This information will then allow the business to improve its website and online marketing to increase sales.

Measure the impact on your business partners

As your business relationships with various partners may be affected by your online sales initiative, you will have to weigh each of these relationships.
How much do you depend on each of your partners? Then, what is the added value that each brings to the relationship? Here are some key questions to incorporate into your analysis.
Take the example of a specialty product manufacturer that distributes its products through a network of independent retail stores in Canada.
The launch of the e-commerce site is likely to threaten the distribution network, which could sense that the site will cause reduced store sales. How can you handle the situation?
  • Will you share a percentage of online sales from a certain region with distributors?
  • Will you favor store pickup?
When defining your new business relationship, think of the value that your distribution network brings, especially in the form of advice, expertise and inventory management.

Develop your internal capabilities

The next step is to analyze your internal capabilities and determine the changes necessary for the success of online activities.

Transactional website

First, you will need a technical team that can assess the different options for creating and updating your transactional website . Who will build your website? How are you going to update it? When making these decisions, think about the customer experience you want to create on your website and in after-sales service.

Digital marketing

Second, you will need to develop digital marketing capabilities. Even if the basics of marketing remain, it will be essential to put the technology in place to capture and analyze customer data.

Logistics

Third, the success of online sales depends on the reliability and speed of shipping, the ease of returns and the availability of stocks. You will need to acquire capacities and systems or resort to outsourcing for the execution and shipping of orders as well as inventory management.

Change management

To help your team get through the period of change brought about by the implementation of online sales, you will need to maintain communication to ensure that the project is well understood, as well as mobilize employees in the effort to change and support by offering them training on their new or modified role.

Digital mindset

A digital mindset is also of great importance for your online sales initiative. Indeed, the systems and technology for the website, digital marketing and new logistics for your business will force all employees to acquire new digital skills.

Agility and openness

Launching online sales is a huge project that requires adapting to new ways of doing business. To be successful in this transformation, it is essential that you listen to your customers, employees and business partners and that you maintain the agility necessary to make these changes over time.

Build your business case

Once you have done the background work, you will need to make financial projections to establish the profitability of your online sales project and set your financial goals.
We suggest that you establish a budget over a three-year period. We present below a very simple example with fictitious data to give you an idea.
E-commerce project (in thousands of Canadian dollars)Year 1Year 2Year 3
Progressive income200400800
Initial investment(100)
Recurring operating costs(100)(100)(100)
Additional costs(50)(100)(150)
Cash flow(50)200550
To establish sales forecasts, use the percentage of online sales made in your industry. Adjust the percentage according to your business situation. Also, take into account that your sales will increase over time. Finally, get estimates for start-up and operating costs from potential suppliers for website, marketing and logistics.
Create an optimistic sales scenario and a pessimistic sales scenario and determine the level of sales required to break even. Put your team to work for this work.

4 tips to define your objectives and establish your action plan

If your business case is positive and you believe you can make a profit, you can make your plan.
Here are four tips in this regard:

1. Gather your team

Mobilize your entire management team and employees occupying key positions who, in your opinion, can provide a good contribution to your project. Several heads are better than one. Review and share with them all of the previous analysis so that they can fully contribute to the project.

2. Define your goals

Then define the specific objectives of the project with your team:
  • What goal do you want to achieve? When do you want it to be reached?
  • What is your vision for a successful online launch?

3. Develop an individual action plan

The action plan should be as specific as possible. Responsibilities and deadlines must be established for each element. Prioritize actions so that efforts can focus on a few important deliverables at a time.

4. Communicate and follow up

Finally, call the action plan to all employees and put it updated regularly. Hold follow-up meetings at least once a week to discuss progress.
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July 16, 2020

Resilience Will Help Women Entrepreneurs As The Economy Reopens


The Covid-19 was perhaps a widespread impact across the country, but its effects are not the same for everyone. We see that they are particularly felt in women.
So much so that Deputy Prime Minister Chrystia Freeland described the current economic situation as a female recession ( she-cession ). Women have a harder time returning to work due to child care issues and they often work in the service sector, where interactions usually have to take place in person.
The COVID-19 pandemic has only highlighted problems that already existed.
Before COVID-19 , the structural inequalities that women faced were well documented, from the wage gap to the lack of capital and resources to start and grow businesses.

On the road to recovery

Women entrepreneurs especially feel the pressures caused by COVID-19 because they usually run smaller businesses or are self-employed. In addition, they have less capital and are largely concentrated in the service sector, which has been hit hardest by the pandemic.
They also largely provide childcare due to school closings and help their aging parents in the context of social distancing. It is therefore practically impossible not only to keep a business afloat, but also to think of ways to adapt it to survive the cessation of economic activity.
The federal government injected more than $ 52 billion in emergency support measures, which included programs for businesses. However, in many cases, because of the size and structure of their businesses, women entrepreneurs were not eligible for these measures. Statistics Canada confirms that businesses with fewer than 20 employees and those in the service sector were the most affected by COVID-19 .
Running a business is not an easy task when things are going well. It is even less so now, given the obstacles that we face on a daily basis! After speaking to hundreds of women entrepreneurs across the country in the past few months, here are some tips and resources that I hope will be helpful as women embark on the road to recovery:

Network

One thing that all of the women entrepreneurs I spoke to agree on is the importance of having a network. Don't be afraid to ask for help! Seek advice and support from friends, family and social media contacts. The worst that can happen is that you are told "no", but the potential benefits are invaluable. Many of us are a bit tired of webinars. Therefore, connectin smaller groups or individually with other entrepreneurs. It is always helpful to get someone else's opinions and ideas.

Resilience

Women are much more resilient than we think. Every day, I am amazed by all the stories I hear about how women entrepreneurs are changing their activities to adapt to COVID-19 . Sheena Brady, founder of Tease Tea, focuses on continuous global business growth and a new marketing channel. Tessa McLoughlin of KWENCH had to rethink her business during the pandemic. It launched “The Craic”, a learning and engagement platform for its members, so that they can stay connected because they cannot use their space. Evelyne Nyairo, meanwhile, launched not one, but three new products - two hand sanitizers and one serum - during the COVID-19pandemic, under her beauty brand, Ellie Bianca.

Resources

If there's one thing we don't have, it's time. Here is a list of some of the most useful resources I have seen to help you get started.
  • BDC offers a library of free tools that you can access to improve your skills in everything from the basics of financial management to operations, marketing and sales. You will also find a section dedicated to women on our website.
  • The Knowledge Portal for Women in Entrepreneurship  (PCFE) provides an interesting list of resources. He partnered with FWE to launch an online sharing platform for women entrepreneurs in Canada (and those working to support them), where knowledge, services and advices.
  • With a digital presence more important than ever, the Digital Main Street program offers you a free digital guide on how to grow your business online.
  • Export Development Canada (EDC) has fantastic resources to help you put together an export strategy - or, at least, determine if it is right for you.
  • Obtain certification as a diversity supplier from one of the many certification boards in Canada, and sign up for BDC's Supplier Diversity Program to help your business stand out.
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July 16, 2020

The resumption of marketing activities at the reopening of the economy


Here's the obvious: the COVID-19 pandemic has disrupted almost every aspect of our lives, both personally and professionally.
The result was that, for companies and brands, their sales and activities not only fell, but also their presence in the market.
In both prosperous and difficult times, marketing is one of the easiest expenses for entrepreneurs to cut for cash flow reasons. In many cases, it constitutes, for certain owners who do not see it as a vital element for their business, the balance sheet item whose amount must be reduced.

It is Counterproductive to Stop Marketing Activities


If you don't understand how marketing helps a business and there is no instant return, it's an expense that's easy to cut, right ?
In today's economic environment, and from a practical point of view, it may seem wise to cut the marketing budget. However, for any business where sheer survival is not at stake and business is down or flat, slowing down marketing activities can have the opposite effect.
You have no doubt noticed that many companies have remained prominent in recent months. In many cases, this was not a coincidence; some companies have stayed the course, while others have stepped up their marketing efforts to stay in the minds of consumers, even when they are not spending money
Guess what? Their competitors were not spending money either.

Have your clients' needs and behaviors changed?

Now is the time to think about what you want to do to promote your business to your customers again. The markets you are in can be very different from what they were six months ago, and some competitors may not be there when you reopen.
Your clients have they forgotten and, more importantly, their needs and their behaviors have they changed? Are they still looking to buy your products or services the same way? Can they afford it? Do they want to buy online more than ever?
As much as it is important to know your customers, it is also essential to present your business to them in a relevant way. Promoting your business requires a long-term approach and you need to be always on the lookout. Good marketing infrastructure is like spinning plates at the end of a stick: as soon as the plates stop spinning, they crash onto the ground.
A solid budget and marketing strategy will help you win customers and build relationships with them to increase your sales. When executed correctly, marketing activities help fill your sales funnel, whether it's generating leads for the sales team or conversions to your ecommerce platform.
Consistency is the key.

Coping with a second wave

The possibility of having to work together again to protect each other provides an opportunity to remain relevant and present to customers. During the initial economic downturn, many companies turned to the manufacture of personal protective equipment or hand sanitizer, both to increase their income and to retain their customers.
One of my favorite barbecue restaurants opened a Shopify website to sell t-shirts and hats online, and started offering shrink wrapped ribs and ribs, all it takes pick up in front of the establishment.
Always think about the steps you may have to take and the changes you may need to make.

A little analysis

Examine your customers. Who are they ? Where are they ? What is their reality at the moment? What value can you bring to them? The time spent understanding this is never a waste of energy.
Taking into account the context mentioned above , map how these customers buy your products or services. What is their purchasing journey, from the awareness stage (the customer does not know the company) to the evaluation stages (comparison with the competition), conversion (factors which led the customer to make a purchase) and loyalty (factors encouraging the client to do business with the company again)? What is the average duration of this process?Is it two hours, two days or two months? It is important to know this.
Develop a content and media strategy to keep your business relevant to customers during and after the COVID-19 crisis . Support this strategy with a marketing budget that respects your means and that will allow you to generate points of contact and data that you can use to understand the effectiveness of these expenses. You can get this information through Google and Facebook ads, email marketing, analytics and your website. Now is the time to educate yourself so that your precious dollars are used wisely, especially if things are going slower than usual.
Do not let COVID-19 prevent you from moving forward more than it has already done. Gather your team and decide the best way to get back into your market. The Canadian economy is currently receiving considerable support, notably through government programs and BDC loans and advice
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